Introduction porter's five forces methodology is used in this article to analyze the business strategies of white goods makers like samsung this tool is a handy .
Porter's five forces is a simple framework for assessing and evaluating the competitive strength and position of a business organisation this theory is based on.
The five forces model was devised by professor michael porter the model is a framework for analysing the nature of competition within an industry.
The best model for evaluating the micro environment of nokia is porter's five forces as this takes into consideration the competitors, customers. Named for its creator michael porter, the five forces model helps businesses determine how well they can compete in the marketplace.